Our People
Our People
Our strength lies in our expertise, passion, and diverse experiences. We each bring a unique perspective and hands-on experience of the challenges and opportunities posed by AI.
Our team brings a wealth of experience from partnering with some of the world's most trusted brands.
Gary Crawford
Business & Technology
Gary Crawford
Business & Technology
Gary is a globally experienced leader and executive advisor who founded Owendale Advisory to help leaders navigate the challenges brought by breakthroughs in intelligent technologies.
With senior roles at ThoughtWorks, AKQA, and Waracle, he has led large-scale transformations for some of the world’s most recognised brands and mentored disruptive startups.
At Owendale Advisory, Gary advises senior leaders on AI's transformative impact across all business areas—from strategy and business models to efficiency and productivity. His work lies at the intersection of strategy, technology, and design.
Gary is a globally experienced leader and executive advisor who founded Owendale Advisory to help leaders navigate the challenges brought by breakthroughs in intelligent technologies.
With senior roles at ThoughtWorks, AKQA, and Waracle, he has led large-scale transformations for some of the world’s most recognised brands and mentored disruptive startups.
At Owendale Advisory, Gary advises senior leaders on AI's transformative impact across all business areas—from strategy and business models to efficiency and productivity. His work lies at the intersection of strategy, technology, and design.
Rebecca Hastings
People & Talent
Rebecca Hastings
People & Talent
Since 2018, Rebecca has guided AI-focused tech companies in understanding their people and talent needs, building environments that retain world-class teams, and headhunting the talent that makes the impossible possible.
At Owendale Advisory, Rebecca advises leaders on the future of work, team enablement, recruitment, and retraining for intelligence transformation.
She is also the Founder of Lucent Search, an executive search and talent consultancy focused on AI, and hosts The Lucent Perspective, a podcast featuring conversations with tech industry leaders and influencers.
Since 2018, Rebecca has guided AI-focused tech companies in understanding their people and talent needs, building environments that retain world-class teams, and headhunting the talent that makes the impossible possible.
At Owendale Advisory, Rebecca advises leaders on the future of work, team enablement, recruitment, and retraining for intelligence transformation.
She is also the Founder of Lucent Search, an executive search and talent consultancy focused on AI, and hosts The Lucent Perspective, a podcast featuring conversations with tech industry leaders and influencers.
Hardy Sidhu
Product & Experience Design
Hardy Sidhu
Product & Experience Design
A globally experienced product design leader, Hardy has led customer-focused digital transformations for household brands, including Toyota, Nike, Volvo Cars, and Amazon. He has worked with renowned innovation specialists such as AKQA and Fantasy.
At Owendale Advisory, Hardy guides leaders on the impact of AI across digital products, services, and experiences, answering questions like, “How can AI enable more meaningful and personalised experiences that build long-term customer loyalty?”
Hardy is the Founder and CEO of Format-3, a forward-thinking digital product studio headquartered in London and Nashville.
A globally experienced product design leader, Hardy has led customer-focused digital transformations for household brands, including Toyota, Nike, Volvo Cars, and Amazon. He has worked with renowned innovation specialists such as AKQA and Fantasy.
At Owendale Advisory, Hardy guides leaders on the impact of AI across digital products, services, and experiences, answering questions like, “How can AI enable more meaningful and personalised experiences that build long-term customer loyalty?”
Hardy is the Founder and CEO of Format-3, a forward-thinking digital product studio headquartered in London and Nashville.
Artificial intelligence is not just about machines, but about people and the way we live and work.
Artificial intelligence is not just about machines, but about people and the way we live and work.
Artificial intelligence is not just about machines, but about people and the way we live and work.
Kai-Fu Lee, Businessman and Computer Scientist